Creating groups and subgroups in ACT! allows you to track all contacts who share similar characteristics, such as interest in a specific product, purchase behavior, or geographical area. Groups are a valuable tool, allowing you to quickly identify contacts for a wide variety of functions, including:
Group IT was developed to help you make more effective use of your ACT! groups. By searching groups and including or excluding specified groups from a given search, Group IT allows you to identify the contacts you wish to reach quickly, efficiently, and without duplication.
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